Designing A Championship Profile
Michael McDonald: K-1 Superstar and Ultimate Athlete found himself at a major milestone of his career when he became the North American K-1 Champion in 2002. The timing was perfect for the development of a unique personal profile to aid in marketing himself and his success across the world.
Building on his strong personal style, UNM developed an inspiring digital press kit, merchandise, e-commerce solution and a communication portal for his fans. Soon after the completion of the project, blacksniper.com became and still is one of the most popular & frequently visited K-1 sites on the web.
Interest from potential sponsors has grown significantly since the launch of blacksniper.com, opening the doors for endorsement opportunities, cross-market promotions, media exposure events, modeling stints and other niche revenue sources. A portal for communication and fanfare has proven invaluable to this athlete and his career.